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What is Market Research? Many companies and service providers ranging from manufacturers to retailers conduct Market Research to gain feedback and opinions from the community about their current and future products and services. You could be discussing advertising, packaging or new products. Companies do this to improve their existing products and services and also launch new ones. Why should I do it? Do I need to buy anything? After I register my details, what happens next? Where is it conducted? What if I can’t make it on the day? How often can I do market research? Why do you need so much detail about me? Are my details confidential? Who can register?

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